Live the London Look with Rimmel London Lasting Finish Lipstick. Achieve up to 8 hours of elegant-glow lips that offer 25% more color impact with Rimmel's range of vibrant lip color shades. Turn heads and break hearts with this range of stunning colors. With exclusive Black Diamond pigment complex, light is reflected like never before, leaving lips with a shimmer that brightens and illuminates, giving the illusion of a fuller, plumper pout. Whether you’re after cherry lips, a natural nude lipstick look, deep red lipstick, natural beige, or even coral lips, there’s a shade to suit every style. Whatever elegant lipstick color you choose, Rimmel's long-lasting vegan formula ensures that your iconic look stays picture perfect all day and all night long, for the ultimate red carpet glamour. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, beautiful. It is expression with no rules, it is real, it is accessible. Live the London look! - Long-lasting lipstick for up to 8 hours of elegant, glowing lips with no need to reapply - Color Protect technology offers 25% more color impact, in a range of lip color shades to flatter every skin tone and makeup look - Soft, creamy vegan formula for comfortable application in one smooth stroke, even on the move - Exclusive Black Diamond pigment complex reflects light like never before for lit-from-within lips - Rimmel's highly pigmented, plush lipstick shades make the perfect gift for mom, sister or best friend. Live the London look!