Let’s get one thing clear, Pibb Xtra is not a mainstream soft drink because it’s not for mainstream people. It’s awesome, incredible, unique spicy cherry flavor was made for awesome, incredible, unique people like you.  ​ So don’t be fooled, although it may look like cola, Pibb Xtra breaks away from the typical cola flavor with an intense yet delicious spicy cherry soda that becomes your favorite way to sip any time of the day.​ Enjoy a 12oz 12 pack full of extra, unique flavor that makes Pibb Xtra, Pibb Xtra. If you know, you know.