12 inch x 33 inch. Dries soft. Lightweight & breathable. Feel cool and go harder. Patented technology cools to 30 degrees below avg. body temp. when wet. Chemical-free, UPF 50 protection from the sun. Reusable and machine washable. Powdered by CoolCore. When wet, stays cool for hours. When dry, soft and absorbent. Reusable, machine washable. Perform. Soft microfiber. Results may vary based on saturation level, temperature, climate, humidity and overall body temperature. Humidity may reduce the effectiveness of the towel or require more frequent re-activation. For more innovations and patent info: missionathletecare.com. Please recycle. Sergio Garcia. Serena Williams. Made in China.