Artificially flavored. 30% fewer calories than sugared gum. Calories content of this size pieces has been reduced from 7 to 5 calories per serving. Produced with genetic engineering. New gum! Buy 120 pieces & save (as compared to the 40ct bottle based on MSR). Great way to refill & reuse. Easy to share take anywhere. 120 piece bag = 3 - 40 pieces. Questions? Comments? Call 1-800-WRIGLEY (1-800-974-4539). Resealable bag. Dispose of properly. Think twice.