100 natural. Treat your dog better. Promotes healthy skin and a shiny coat. Whole food-based means all ingredients are obtained from whole food sources including grains, fruits, vegetables and herbs with no addition of synthetic vitamins, fillers or additives. Dogs shouldn't itch or scratch any more than we do. Let us say it again. Dogs shouldn't itch or scratch any more than we do. While there can be many causes of dry, flaky skin, the first place to look is what we feed our dogs. To promote healthy skin and thick, shiny hair, we have combined whole flax seeds with a concentrated bioactive of Hardy Kiwi Fruit. Hardy Kiwi Fruit, which promotes healthy skin by supporting skin structure and water barrier function, is a safe and gentle alternative in the fight against dry skin. We added organic carrots to enhance the sweetness of organic apples and natural grains. All the benefits of a fresh-from-the-farm diet - rich In nutrients and sun-soaked fruits - in one delicious bite. No: meat or meat by-products; artificial flavorings; fillers; added salt; refined sugar; artificial preservatives; wheat or wheat gluten. Yes: 100% natural; whole food-based; organic fruits; organic vegetables; oven baked; natural gourmet flavorings; locally sourced ingredients. Welcome to Isle of Dogs, where every dog is invited to bathe in beauty and waken to wellness. Imagine a wonderous place of bliss and joy, of health and well-being. Envision an island flowing with natural elements, lush scents and cozy comfort. This is where we live. With the introduction of our functional everyday treats, Isle of Dogs honors the connection between internal health and external beauty. We believe true well-being for dogs involves both. Ingredient Origins: USA, New Zealand. Product of USA.