Simple ingredients. Pasture raised. Ridiculously good. What's so good about it? Simple ingredients; pasture-raised; probiotics cultures; thick & creamy; no preservatives; no added hormones; no artificial anything. Crafted with love from small family farms. Made from stuff you can pronounce, produced by people who love the planet and who really, really like sour cream. Probiotic cultures. Milk from cows not treated with the growth hormone rBST.