Kew: Royal botanic gardens. Real botanicals. 90% natural origin. 0% silicone; parabens; colorants. A volume boosting blend with white grapefruit designed to help hair retain moisture for a smooth, frizz free, fuller look. Yes: Real botanicals; 90% natural origins (Natural source ingredients with limited processing & purified water. After processing, natural source ingredients maintain greater than or equal to 50% of their natural origin material.); color safe & pH balanced. No: SLES; silicone; parabens; dyes. Dermatologist tested. Peta: Cruelty free. 1 ton plastic waste recycled in process of making 2 tons of bottles.