Extra hold. Strong hold with touchable feel. All day humidity resistance. Professional quality. Used by professionals. Our Philosophy: From our origins in salons in 1948, TRESemme has been driven by a simple truth: every women deserves to look & feel fabulous, like they've just stepped out of the salon. Professional. At your fingertips. For more salon secrets from our stylists go to tresemme.com. Questions? Comments? Contact us at 1-888-497-7054 or at www.tresemme.com. Made in USA.