One big, bold brush for up to 12X more voluminous lashes. Get gorgeous, glam eyes like never before with NYC New York Color’s new Big Bold Curl Mascara. Designed with an innovative oversized brush to provide majorly eye-catching drama, the breakthrough mascara plumps lashes in a single stroke and delivers up to 99% more curl and lift. With this one-swipe mascara, clumps are a thing of the past—it’s just exponential volume as far as the eye can see.