Gently cleans without drying. No drying alcohol. Skin irritated from cleansing? Don't tolerate it. It starts with you. What do you get? This non-drying face wash was developed specially for men with sensitive skin. It is soap and dye free and formulated with no drying alcohol. It's enriched with vitamin E and natural, soothing chamomile and witch hazel extracts, Gently cleanses and does not dry out the skin. Removes impurities, dirt and excess oils. Cleanses and softens the beard so you get a better shave. Results: Skin looks clean and healthier; Skin feels fresh and comfortable. Lightly fragranced. Skin compatibility dermatologically tested by men with sensitive skin. Questions? Comments? 1-800-227-4703. www.niveamenusa.com. Made in France.