Gold Medal™ All Purpose Flour Unbleached. Premium Quality. Since 1880. Expertly Milled In The USA. Enriched. Presifted. Over 125 Years of Baking Success. Per 1/4 Cup Serving as Packaged. 100 Calories. 0g Sat Fat, 0% DV. 0mg Sodium, 0% DV. <1g Sugars. Net Wt 5 lb (2.26kg). The Gold Medal Standard. When our founding mill master C.C. Washburn braved the first Miller's International Exhibition in Cincinnati, Ohio, he took home more than the Gold Medal grand prize - he won a shiny new name. So over 125 years ago, we earned the right to be called Gold Medal™. And, we've gone on to become America's #1 selling flour brand*. Every day we work to live up to our legacy. The standards of the mill that made Mill City live on. We blend the heartland's pure hard and soft wheat to make great, consistent flour that bakers count on. *Based on Nielsen Sales Data ending April 1, 2015. Betty Crocker™. The Red Spoon Promise. The Red Spoon is my promise of great taste, quality and convenience. This is a product you and your family will enjoy. I guarantee it. The author answers questions at breadin5.com. 1-800-345-2443 Mon.-Fri. 7:30 am - 5:30 pm CT. www.bettycrocker.com. www.goldmedalflour.com. © Jeff Hertzberg and Zoe Francois, adapted from The New Artisan Bread in Five Minutes a Day (St. Martin's Press). © General Mills.