Gold Medal™ Self Rising Flour. Expertly Milled In The USA. Premium Quality. Since 1880. Overs 125 Years of Baking Success. Enriched. Bleached. Presifted. Per 1/4 Cup Serving As Packaged: 100 Calories. 0 g Sat Fat, 0% DV. 400 mg Sodium, 17% DV. 0g Sugars. Net Wt 5 lb (2.26Kg). The Gold Medal Starboard: When our founding, mill master C.C. Washburn brave the first miller's international exhibition in Cincinnati, Ohio, he took home more than the Gold Medal grand prize - he won a shiny new name. So over 125 years ago, we earned the right to be called Gold Medal™. And, we've gone on to become America's #1 selling flour brand. Every day we work to live up to our legacy. The standards of the mill that made mill city live on. We blend the heartland's pure hard and soft wheat to make great, consistent flour that bakers count on. Your Kitchen Rules: When To Use It: Sometimes you need a quick fix that never fails: Last-minute biscuits that are still crisp on top and soft in the middle; just-on-time bread bubbled with airy pockets awaiting melted butter and sweet jam. For any time you need to save every extra minute for the finishing touch, our self rising flour has the perfect proportions of salt and leavening agents to mix in the magic. Store It: Thousands of years ago, flour was stored in cool, dry caves, but any airtight container or tightly-sealable freezer bag in your kitchen (or fridge or freezer for long-term storage) will do just fine. Just bring to room temperature before using. Measure It: Spoon flour into a dry measuring cup and level off with a knife. No sifting necessary. Substitute It: Limit the amount of ingredients needed on hand with self rising flour. Use it in place of your 1 cup all purpose flour, 1 1/2 teaspoons baking powder and 1/2 teaspoon of salt mixture. Cups Per Pound: There are 3 1/3 cups of flour per pound and about 17 cups per 5 pound bag. To bake is to wait. The Red Spoon Promise: The Red Spoon is my promise of great taste, quality and convenience. This is a product you and your family will enjoy. I guarantee it. Call 1-800-345-2443 Mon-Fri 7:30 a.m.- 5:30 p.m. www.bettycrocker.com. © General Mills.